Who you are REALLY doing business with…

B2B vs B2C

Do you identify your business as B2B or B2C?

Before I go on, for those that may be lost, B2B is a term for businesses who do business with other businesses and B2C is a term for businesses who do business with consumers/individuals. The reason I’m asking this question is because most people think that the styles of marketing for B2B vs B2C business are totally different. While this may be true in one sense, it’s completely false in another. The content that goes out to your target market may need to be different in a sense, but the ways you reach that target market do NOT need to be different.

Debunking the myth.

When it comes to doing business, there are such things as B2B companies and B2C companies, but when it comes to the mysterious and noisy world of marketing, THERE IS NO SUCH THING AS B2B vs B2C! 


P2P Marketing is the ONLY marketing you should be doing.

First of all, P2P marketing stands for people to people. This throws out the idea of B2B or B2C by saying we don’t do business with businesses or consumers, but ultimately, we are PEOPLE who do business with other PEOPLE. People don’t buy paint from Sherwin Williams, but rather buy paint from a man named Joe who helped them out that just so happens to work at Sherwin Williams. If you’re a marketing agency and want to have Nike as your client, your business doesn’t do business with Nike, but YOU could do business with Riley who may work at Nike.

It’s all about building and nurturing relationships with PEOPLE, not businesses or customers.


What does P2P mean for my marketing strategy?

For starters, nearly everyone in the United States that makes purchases or who makes purchasing decisions, also just so happens to have social media. Coincidence? Maybe! But even if it is a coincidence, WE MUST NOT ignore it! I don’t care if you’re in an industry known for being cut and dry/boring like selling insurance or if you are in the worlds most fun industry like candy or theme parks. (Who doesn’t like candy and theme parks? ….Actually, there’s a lot of people who don’t like those things, but you get the point.)

My point is, if you’re building a brand or have a brand, you’re a person and you do business with people, and most people you’re doing business with have social media, so get your ass on social media no matter what industry you’re in!

If you’re a numbers based person and like hard core facts, here are just 4 reasons you should take this article to heart:

  1. 85% of consumers say that they’ll change their shopping behavior in response to social media content. –Hootsuite
  2. Social media is 2nd most likely way people find out about a company or product, just 3% behind TV ads. –Adroit Digital
  3. 63% of consumers who search for local businesses online are more likely to use businesses with information on social media sites. –Balihoo
  4. 71% of social media users are more likely to give their business to brands they follow online. –Balihoo

Long story short, do yourselves a favor and realize that your target market is all over social media and with patience and an effective social media strategy, they WILL find you.

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